What we do
SATORI Consulting Group offers insight, product development and training to the retail, consumer goods and market research industries with a sole focus on the emotional and subconscious mind of consumer & shopper. Our vision is to deepen consumer relationships by empowering marketers to truly know and "see" people, to become experts in human mind & soul, and to infuse “heart” into every product, every brand, and every moment of connection with your consumer & shopper.
We aspire to do that through…
- Facilitating a true understanding of consumer & shopper through the lens of applied neuroscience and psychology
- Creating innovative market research tools that break through the silos of qiant & qual, and go beyond talking to the "rational" mind
- Taking clients on a journey of finding authentic “emotional identity” and a true unique voice to connect with consumers & shoppers
- Fostering meaningful connections – both inside the client’s organization and with the rest of the world - using powerful psychotherapy and coaching techniques
- And ultimately building a shared meaning between internal and external shareholders that results in deeper work satisfaction, irresistible shopping and product experience, and long lasting loyalty.
Why “satori”?
“Satori” is a Japanese Buddhist term that literally means “understanding.” In the Zen tradition, "satori" refers to a flash of sudden awareness or insight. SATORI Consulting Group aspires to facilitate just that for our clients: from a flash of awareness, to true insight to deep understanding of consumer & shopper.
Another cool Japanese concept is “sei-katsu-sha”. It means “living person,” a holistic view of a human being with his or her mind, body, psyche, culture, lifestyle, emotions, desires, intellect and behavior. While we aim at understanding shopping and consuming behavior through modern neuro insights, we always look at the whole person in the context of culture and environment.
Who we are
SATORI Consulting Group is a small team of free spirited smart people with a unique set of expertise in:
• the best of quant and qual market research • research product development & innovation • psychotherapy • psychology • applied neuroscience • neuro-marketing • consumer goods and retail marketing • direct marketing • design innovation • coaching • group facilitation •
Lana Novikova
The founder of SATORI Consulting Group, Lana Novikova, is creating her own version of a 4-hour workweek. She aspires to have a balanced sustainable lifestyle while building a boutique international consulting practice that can touch the lives of people in small or large transformational ways. Lana’s powerful vision is a synthesis between old and new, rational and emotional, science and art, left and right brain, mind and heart. Lana is a market researcher and a psychotherapist with a passion for applying neuroscience in her work. She has over ten years of CPG market research experience (both client and supplier side), a strong portfolio of research innovations, and a post-graduate degree in Marketing Communications. Among her life practices are hot yoga, mindfulness, deep listening, volunteering, and meeting deadlines. Born and raised in Asia (the USSR), educated in the US, she has been living in Toronto, Canada for over 12 years.